HEALTHCARE & PHARMACEUTICALSDATA ANALYTICS & VISUALISATION​

Data-Driven Sales Optimization: Bridging the Gap Between KAMs and Customers

Feb 27

10 min read

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• Analyze and compare sales performance based on evaluations from Key Account Managers (KAMs) and customer feedback.


• Identify discrepancies in self-assessment versus customer perceptions to drive performance improvement.


• Deliver a comprehensive view of sales effectiveness across the organization.


•Developed an interactive Power BI dashboard that visually compares KAM self-evaluations with customer feedback scores.


• Included drill-through capabilities for in-depth analysis, allowing managers to explore specific metrics and performance trends.


• Highlighted key discrepancies and provided data-driven recommendations to address performance gaps.


• Created a user-friendly one-pager for high-level insights and detailed views for granular understanding.


• Empowered managers with a clear, concise view of performance metrics for better decision-making.


• Facilitated targeted coaching by identifying areas where KAMs need improvement based on customer feedback.


• Improved the alignment between sales teams and customer expectations, leading to more effective strategies.


• Enabled a deeper understanding of performance trends, helping to optimize sales processes and enhance overall efficiency.

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author

Prateek S Malhan

Chief Growth & Strategy Officer

With 11 years in SaaS, I've built MillionVerifier and SAAS First. Passionate about SaaS, data, and AI. Let's connect if you share the same drive for success!