Data-Driven Sales Optimization: Bridging the Gap Between KAMs and Customers
Feb 27
•10 min read

• Analyze and compare sales performance based on evaluations from Key Account Managers (KAMs) and customer feedback.
• Identify discrepancies in self-assessment versus customer perceptions to drive performance improvement.
• Deliver a comprehensive view of sales effectiveness across the organization.
•Developed an interactive Power BI dashboard that visually compares KAM self-evaluations with customer feedback scores.
• Included drill-through capabilities for in-depth analysis, allowing managers to explore specific metrics and performance trends.
• Highlighted key discrepancies and provided data-driven recommendations to address performance gaps.
• Created a user-friendly one-pager for high-level insights and detailed views for granular understanding.
• Empowered managers with a clear, concise view of performance metrics for better decision-making.
• Facilitated targeted coaching by identifying areas where KAMs need improvement based on customer feedback.
• Improved the alignment between sales teams and customer expectations, leading to more effective strategies.
• Enabled a deeper understanding of performance trends, helping to optimize sales processes and enhance overall efficiency.
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